Created a campaign for US based prescription glasses and sunglasses brand Warby Parker, showcasing their belief that eyewear should be accessible to all. The premise of this campaign happened during the 2016 US Elections.
”Warby Parker believes that overpriced products for the masses is not what people want.
Eyewear should be accessible to all and not just the 1%.
It’s time to overthrow The Eyestablishment.
Thus #Glasses4Masses was born.”
Client: Warby Parker
School: Pratt Institute
Partner: Ianna Rios